The integral elements embedded in the company’s growth and development. So we put our team at the core of our business and create an environment that champions and rewards high performance. Since the opening of our first salon 30 years ago we continue to set the precedent among our competitors for training. As a minimum standard, every one of our team is trained in-house and we elevate skills through an educational and development programme to create salon professionals demanded by our industry. We set the benchmark and others follow.